The Mowgli’s – San Francisco

Mar01

This music video has something really interesting and not often seen. Watch below, can you spot it? Hint: It’s a technique.

Answer: The Epic Single Shot! Note that this is all one take. No edit points. Understandably hard to pull off with regards to filming, but imagine the logistics of getting each shot while actors are running to hide out of frame. Good to see creative filming alive and well!

American Dream

Dec23

This is one powerful video, I think because we can all relate. We may not be in the same place as the people featured in this video but we all share the same feelings of fear and doubt. Not only is the camera mounted inside of a truck an amazing technical and artistic feat but the stories they capture, seemingly randomly, is downright inspiring. The production is top notch and the footage has this great deep feeling.

American Dream from Ian Ruhter : Alchemist on Vimeo.

The American Dream video is based on the fear of success, this thought is extremely powerful, fear has the ability to cripple us from pursuing our dreams. The moment I embraced my dreams it was as if the universe had drawn people to help us and share their stories. Our goal is to tell the stories of the people who live in America.

Facebook Changes Edge Rank Algorithm

Nov06


This is big news if your involved in the social media sphere in anyway. Facebook has modified its Edge Rank algorithm – turning the social media giant into a pay-to-play model. Basically, if you own a business page or any page for that matter, you can no longer reach all of your followers with a post. It’s estimated you only reach about 10-15% of your fans. If you want to reach more people you have to dig into your wallet. The age of ‘free’ publicity through Facebook is dead.

It’s no conspiracy. Facebook acknowledged it as recently as last week: messages now reach, on average, just 15 percent of an account’s fans. In a wonderful coincidence, Facebook has rolled out a solution for this problem: Pay them for better access.

As their advertising head, Gokul Rajaram, explained, if you want to speak to the other 80 to 85 percent of people who signed up to hear from you, “sponsoring posts is important.”

In other words, through “Sponsored Stories,” brands, agencies and artists are now charged to reach their own fans—the whole reason for having a page—because those pages have suddenly stopped working.

This is a clear conflict of interest. The worse the platform performs, the more advertisers need to use Sponsored Stories. In a way, it means that Facebook is broken, on purpose, in order to extract more money from users. In the case of Sponsored Stories, it has meant raking in nearly $1M a day.

The article goes on to say, “The Facebook Promote story is just now beginning to pick up speed and will soon reach critical mass. Have you tried posting anything to a friend’s Facebook wall in the last couple of days? Try it now and see what happens. If Google plays their cards right, they’ll be able to kick Facebook right in the teeth when they’re already reeling from a self-inflicted wound.” Continuing with, “I can sympathize with Facebook’s travails on the stock market and I can appreciate that they are providing a value—a great one, unprecedented, really—by connecting such a vast number of human beings in an electronic global village. But I can’t pay them $2000 a day and $672,000 a year for the exact same product that I was getting for free back in March!”

So what does this all mean? Only time will tell but our guess is that business will start looking towards other social media outlets to expand into. It certainly will make businesses think twice about what they are posting and if they feel it deserves to be ‘promoted’ with pay. Ch-Ch-Changes!

Dream Music

Sep06

This is probably one of the more epic music videos I have seen in a long time. Specifically the stop motion animation. From a video production standpoint it’s pretty unreal. I had to watch it a least 5 times before I could wrap my head around how they pulled off some of the shots. From a video editing standpoint, they certainly conveyed a whole range of emotions through visuals and did a great job at that.

Dream Music: Part II is a musical voyage into the depths of the subconscious. This lyrical narrative reflects on the perception of time within dreams and waking life. Filmed on location in 2 states over the course of 6 months, we explored our new production technique of what we call ‘lyric-lapsing’, to achieve the surrealistic feeling of movement. We built upon the foundation of Part 1 with ambitious ideas that usually took around 6-8 hours of work for 3-4 seconds of footage. Our goal was to pioneer a new film genre by telling a story through art and music. Part 2 was made to transport the viewer from their own reality into a world of dreams and at the end, they awake to wonder how we were able to take them there. Each scene was born from the symbolic meaning of the lyrics and overall message of the film; Time is the illusion within the dream of life.

Phychological Impact of Fonts?

Aug20

We all know that we are influenced in many, many ways — many of which we remain blissfully unaware of. Could typefaces be one of them? Could the mere selection of a typeface influence us to believe one thing rather than another? Could typefaces work some unseen magic? Or malefaction?

The New York Times released this fascinating article (Part 1 / Part 2) describing the psychological effects of fonts.  If you haven’t been in graphic design, video production or web development, it may be something you’ve never considered before.  While it’s a lengthy read, it really is fascinating.  Personally, as a Fort Collins web designer, choosing an adequate font can be quite the daunting task.  I’ll oversimplify this article for the sake of brevity, but it isn’t just what looks nice – fonts impart feelings and/or emotional responses to those that view them.  In turn, this can subtly influence your decision to trust a source or buy a product.  In the end it is suggested that there is up to a 2% advantage either in more clicks or more clicks leading to sales by choosing an effective font.  Pretty amazing.  If you found this interesting, check out this film that came out a few years back.

‘BEASTIE BOYS’ MCA Dead at 47

May04

Our hearts sank a little bit this morning when we read the news that the ‘BEASTIE BOYS’ MCA recently died at age 47. As children of the 80’s we grew up listening to License to Ill, Paul’s Boutique, and all the other classic Beastie’s albums. RIP MCA.

Here’s the Beatie’s most recent music video for the song “Make Some Noise”– and it stars a laundry list of A-listers.

Hmmmm….this sounds about right

Feb27

Incredible Things That Happen Every 60 Seconds On The Internet

Dec30

In a single minute there are over 695,000 status updates on Facebook. That’s just one example of the mind boggling scale of online activity.

The following infographics show a bunch of other incredible things that happen in 60 seconds (via http://www.ritholtz.com/blog/)

Image: Infographic by –

Read more:

This video is pretty amazing.

Oct27

Don’t be this client (please)

Mar07

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