Somos del Rio – Futaleufú Update

Mar06

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Fundraising Success

Again many, many, many thanks are in order from the Somos del Rio team. In the last hours of our fundraising campaign we surpassed our goal and raised $11,095!!! We could not have reached our goal without your help. Thanks to you, what a short time ago was just a fledgling dream in our minds, is now coming to fruition.

Success on the Futa

After some long days of travel and a few major (camera bag stolen at the Santiago bus station day one) and minor (Pete getting off the bus for coffee in Temuco and the bus leaving without him) type setbacks, we are on track and making great progress deep in Patagonia. We’ve been working around the clock and everyone on the team has been making major contributions. Everyone we’ve met has received us warmly and we are continually amazed at the depth of the contributions from people we had never met before we started this project.

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We managed to paddle and shoot on most of the whitewater sections of the Futaleufu, which are without a doubt some of the most scenic and exciting in the world. More importantly we talked with numerous personalities in the valley, including a Chilean medal of honor winning scientist, activists, local outfitters, campesinos (local farmers), legendary paddlers and even the mayor of the town of Futaleufu!

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Immersing ourselves in the Futaleufu Valley was an amazing experience and it was a hard place to pull ourselves away from. We could all have easily stayed longer but the road south was calling. Seeing people’s passion for the river and the people it supports was incredibly moving and weighed on us heavily. We laughed, we cried, we felt it in our hearts how important the Futaleufu is to the people who live in the valley. There are so many layers to the threat of hydro-development in the region that it was hard to keep up with at times, but there is no question we all came away with a much deeper understanding of the issue.

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On to the Aysen

Yesterday we got on a bus with all of our boats and camera gear strapped to the roof and headed south. After a taxing 12 hour bus ride we made it to Coyhaique, the largest town in Patagonia and headquarters for Sin Represas, a group that’s been pushing for protecting the regions resources since the early 90’s. Tomorrow we head south again for Cochrane and the Baker River.

Our spirits our high and we are putting all of energy into our investigation and capturing the best footage we can. I feel like I’ve never learned so much in such a short period of time. They are truly schooling us down here. This trip has already changed us all profoundly. Your support made this possible and we cannot thank you enough.

Days to Come

Feb11

What do you get when you combine helicopters, X Games Gold Medalists, Cineflex and Phantom cameras and Aspen/Snowmass terrain parks? One heck of an epic edit from Vital Films. Between the epic slow motion shots that really bring out the mastery of gravity these athletes have achieved to the subtle pops and slides dubbed back into the video – makes my spine tingle with appreciation for all the hard work that went into this. Which brings me to one of the more ironic things about video production: the more effort, time and hard work put into every second of a video – the less the audience will notice. When done correctly, the audience just gets sucked into the story and leaves thinking, ‘Woah, that was awesome.’ They won’t notice the subtle transitions, the shallow depth of field with the subject perfectly in focus, the subtle noises that had to be dubbed in to tingle the senses. It is an odd irony of video production that we as videographers, producers and editors just embrace because it isn’t a labor for recognition – it’s a labor of love. Now watch an example of all this in action.

Torin Yater Wallace – “Days To Come” from Vital Films on Vimeo.

MAN

Jan03

A very clever animation created in Flash and After Effects looking at mans relationship with the natural world. Visit www.stevecuts.com for more like this.

Breaking the Taboo

Dec15

The War on Drugs has failed. After 50 years of prohibition, illicit drugs are now the third most valuable industry in the world after food and oil, all in the control of criminals. Drugs are cheaper and more available than ever before. Millions of people are in prison for drugs offences. Corruption and violence, especially in producer and transit countries, endangers democracy. Tens of thousands of people die each year in drug wars.

Go here to sign the petition

Cat-Friend vs. Dog-Friend

Dec13

Couldn’t resist posting this. Coming from a household with a cat and a dog, this is amazingly accurate.

Lost Memories

Dec11

Here is a melancholic look into how disconnected we’re becoming in our “connected” world. What would happen if the whole digital world “crashed”? What lessons can be learned from this video? Take more Polaroids maybe??

Paris, 2020.
A beautiful couple, a city over-saturated by holograms and digital stream.
A polaroid camera.
Tomorrow will never be the same.

Procter & Gamble 12012 Oympic Games Commercial

Aug08

This is one of those videos that gave me the emotional tingles and based on the YouTube comments, people agree.  The ‘tingle’ has always been a metric I use to judge a video’s effectiveness.  While it’s always the goal of the video production team to emotionally connect with their audience, it’s never an easy task.  You really need to understand your customers and what will engage them.  Especially if you sell products used to do chores.  However, the production team behind this video managed to produce an emotionally compelling piece that builds the company identity in a very positive light.  The Procter & Gamble commercial honors everything that moms do to help their children succeed by showcasing the things we all have in common, all over the world.   There are truly amazing moms behind Olympic athletes at the London 2012 Olympic Games.  The hardest job in the world certainly is the best job in the world.  It’s also an interesting twist to take the spotlight off of the athletes, which is an obvious choice, and shine it on those who made them into the people they are today.  If you enjoyed this video, head over to YouTube and check out their other series, “Raising an Olympian” which follows in the same emotional vein.

Nike Find Your Greatness Ad

Aug03

Wow.  I think this is quite possibly one of the best Nike commercials in recent history.  I also love the slogan because “Just Do It” never did anything for me.  However, “Find your Inner Greatness” I think is brilliant.  I almost want to go out and pick up some new Nike shoes so I can find my inner greatness, if only Fort Collins wasn’t 100 degrees everyday!  Notice how a lot of companies these days aren’t just blasting product at you.  Those were the good old days of advertising and the game is changing.  They are engaging you to think and forcing you to respond to the advertisement.  If you own a company here in Northern Colorado, think about how you reach out to your customers.  Are you a bull horn just blasting products out there or are you an emotional and philosophical force relating your customers, making them want to act?  Times are ‘a changin’.

Never Trust Robots

May10

Late night work sessions can lead to strange video consumption.  Delirious from working on web design sure warps your mind after a long session, I found this video oddly awesome late at night, yet absolutely horrible this morning.  Go figure.

Hmmmm….this sounds about right

Feb27

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