Simple is Hard

Oct11

Every commercial / film / video worth its weight in pixels tries to make an emotional “connection” with those who view it.

Few do though.

Why is it so hard? That’s the $64,000 question.

I think sometimes people just try too hard. They try to get inside the head of their subject and overthink the problem. It’s easy to get caught up in all the facts you’re trying to get across or the cool new equipment the director wants to try out or the awesome effects the editor wants to apply in post.

Sometimes the hardest part is keeping it simple.

That’s what this Nike Football (silly Americans, not that kind of football) ad does so well. It keeps it simple. Want to get inside a player’s head? Act as if the camera was the players head. Give the audience a front row seat in the player’s head, literally. Of course, having Guy Ritchie direct the spot also helps to make it great, but with a concept this simple and brilliant even I could make a kick-ass spot. Ok, maybe not me, but I bet the guys over at Reel Motion Video could.

Kaufman and Hoffman in Synecdoche, NY

Oct10

When two geniuses get together something good often happens. Charlie Kaufman joins forces with Phillip Seymour Hoffman in Synecdoche NY (that’s si-nek-duh-kee, hear it pronounced here) which is written and directed by Kaufman. The story is just as bizarre and brilliant as Kaufman’s past masterpieces (Being John Malkovich, Adaptation, Eternal Sunshine of the Spotless Mind) as Hoffman plays Caden, a playwright who’s latest work is done in a full size mock-up of NY inside a warehouse in NY. I started to paraphrase the plot, but there’s just too much going on here. Here’s how IMDB describes it:

Theater director Caden Cotard (Philip Seymour Hoffman) is mounting a new play. Fresh off of a successful production of Death of a Salesman, he has traded in the suburban blue-hairs and regional theater of Schenectady for the cultured audiences and bright footlights of Broadway. Armed with a MacArthur grant and determined to create a piece of brutal realism and honesty, something into which he can put his whole self, he gathers an ensemble cast into a warehouse in Manhattan’s theater district. He directs them in a celebration of the mundane, instructing each to live out their constructed lives in a small mockup of the city outside. As the city inside the warehouse grows, Caden’s own life veers wildly off the tracks…

…As the years rapidly pass, Caden buries himself deeper into his masterpiece. Populating the cast and crew with doppelgangers, he steadily blurs the line between the world of the play and that of his own deteriorating reality.

I love the fact that Synecdoche is not all that far off from the real city of Schenectady, of which both are destined to forever be mis-pronounced.

One thing for sure, my ass will be in a seat the first day this thing hits a theater near me, it opens in LA and NYC October 24th.

Tour de Fat Day 2008

Oct09

The funereal of a part of car culture today. Five-7,000 bicyclists gettin’ freaky on dressed up bikes, parading through town, blocking up traffic with the help of the local police. Really a cross between a critical mass rally and Halloween, the New Belgium sponsored Tour de Fat reminds us to ride our bikes when we can. And they say yes we can, in gospel stlyle choruses and the funereal procession of the proverbial Escalade life led by a dark and soulful marching band. Clank below to check out the Fort Collins version ’08.

more about “Tour de Fat 08 Current TV“, posted with vodpod

Reel Sweet Vids

Oct09

We’re newsmen with mustaches. We’re late night Fort Collins. We’re helping you waste time at work without having to join a social network. Or at least you only need to log in to Facebook once an hour now instead of every five minutes. We’re bringing you the latest in breaking news, grituitous bikini screenshots and self promotion (yes, we post our own videos). Want your video on here? Drop us a line and if we likey we posty. Look out for Blogtron 5,000 – our intern, to blow you away with unrelated commentary and fascinating video content. Keepin it reel from the corner talk to the barber shop.

I for one can not get enough Sarah Palin bashing. So look no further and find The Daily Show daily and gayly ripping apart the simplicity of the Republican machine over the past eight years.

more about “Daily Show: Sarah Palin Won’t Blink“, posted with vodpod

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